The only multi-discipline national Awards from Pakistan announces the Chairs of the 3rd cycle 2022-23. The ADA Awards are a call for submission exclusive to Pakistanis residing in any part of the world in the discipline of architecture, design and art. ADA magazine in 2018 extended its portfolio towards the inclusive recognition of great works in all disciplines and the creative minds behind it. ADA AWARDS aims to place Pakistan in the global arena with exceptional creative works intended towards international recognition and in parallel recognize celebrities of the creative fields that impact lives, inspire generations, and leave a legacy of exceptional works.

The last cycle braved the challenging times of the epidemic and still trailed 400 submissions from different parts of the world. The winners were announced in a specially documented unique video that premiered on the ADA youtube channel.

In its third iteration 2022-23, the ADA Awards provides an opportunity for the region’s creative talent to present innovative and original works to be considered by a jury of leading figures from the world of architecture, interiors, art, and design. A panel of national and international experts drawn from each of the disciplines will meet together to review the submissions and choose the winners. The 2022-2023 ADA Awards program is open to works completed by a Pakistani individual or firm in the disciplines of architecture, design, and art, before December 31, 2021. Winners will be announced at a gala ceremony in Lahore, dates will be announced soon.

The curator of the Award Maria Aslam states; “the exacting times have forced all of us to reconsider how we live, act and re-enact our lives. This question imposes itself in how we perceive, apply import and significance to art, design, architecture, interiors, heritage, culture for an equitable and just society in our lives. Similarly, I am sure that the jurors apart from aesthetics, functions, forms, process, context, in the submissions of this cycle will be searching for works that demonstrate an inclusive approach for people and the environment.”


Architecture Chair

Yasmeen Cheema
Yasmin Cheema is the first female student inducted in the National College of Arts in Lahore in 1962. She is the first architect to qualify as a Conservation Architect and Planner from Middle Eastern Technical University,

Design Chair

Aisha Khan
Aisha Khan is a designer from Karachi. She has been associated in the design field for over 20 years. After completing her MBA from IBA, she went on to study Graphic Design at the Art Institute of Houston.

Art Chair

Naazish Ataullah
is a prominent artist, social activist and art historian based in Lahore. Known for her paintings and prints, Ataullah has earned considerable prestige in art circles as one of the most important female artists in the country.

Ankara – Turkey. Her specialisations are architecture education, history, conservation of immovable materials cultural assets – monuments, historic areas, small historic cities and villages, adaptive reuse of immovable culture property, immovable cultural property legislature, and cultural heritage inventory methodology.

Yasmin delved into her academic calling from the beginning and was Assistant Professor at NCA in 1988 wherein she initiated, conducted and supervised mega scale documentation of Uch Sharif in Punjab. This excursion of hers would lead her on the roads of being a leading architecture and building conservationist in Pakistan. “The historic quarters of Karachi” published in 1988 by Oxford University Press. She successfully established the External Advisory Board (EAB) for the department of Architecture at Comsat Institute of Information Technology, (CIIT) Lahore. She is a Fellow of National College of Arts and a Distinguished Professor of Architectural Research, of Architecture Department, Beacon House National University, Lahore.

Professor Cheema has been a Board Member of National College of Arts and is a member of Punjab Heritage Fund since 2002 to-date; member of Board of Governors, Punjab Heritage Fund, Government of Punjab, 2009 to-date and is a Member Technical Committee, Tomb of Anarkali, Services and General Administration Department, Archive Wing, Government of Punjab. From 2007 to 2010, she was Heritage Specialist Technical Expert, Department of Antiquities, Sindh Government, while from 2000 to 2006, she has worked as a Consultant for Aga Khan Cultural Services

Yasmin Cheema currently dedicates her time to many of the academic institutes that she has been involved with. A leading voice in the conservation sector of heritage she is invited to many conferences and workshops. Cheema is currently finishing her book titled “Vanishing histories of the earthquake 2005” and will be published soon.

She worked with the award winning design firm frogdesign in Austin, Texas for two years and was associated with the award winning studio Pennebaker in Houston for over a year before she returned to her native Karachi in 2004. For nearly 15 years she worked as a consultant and freelance designer focusing on branding, communications and marketing. Her clients ranged from financial institutions, interior design firms, fashion retail brands, FMCG brands and publication houses. She is currently working in the communications department at Getz Pharma where she heads design and content.

Through her artwork, the artist openly rejects limitations on women as she illustrates the headscarf in a manner defying those restrictions.

Ataullah studied print-making at the Slade School of Fine Arts, London, and, upon her return to Lahore, was instrumental in introducing techniques such as lithography and etching at the Cowasjee Print Studio at NCA. She has exhibited across Pakistan, India, UK and Scandinavia and has advised and presented papers for International organizations.

She has served as the principal of the National College of Arts, Lahore and as a professor at Beaconhouse National University, Lahore.


Architecture Jury


Simone Sfriso – TAMassociati
Simone Sfriso is an architect graduated at IUAV Venice. Since 2018 he is member of the Cluster for Sustainable Cities – Portsmouth School of Architecture. From 2019 to 2020 he has been adjunct Professor ay the University of Padua and visiting professor at ENSTP Yaoundé Cameroon and at UTPL Loja – Ecuador. In 2019 he has been appointed Italian Design Ambassador for 2019 by the Italian Ministry of Foreign Affairs.

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Ejaz Ahed
Architect Ejaz Ahed received his architectural training from the Illinois Institute of Technology (IIT) in Chicago. He went on to work with the Chicago office of Skidmore Owings andMerrill (SOM) on major buildings design experiences that would shape his philosophy.


Nida Rehman
Nida Rehman, PhD is an architect, urban designer, and cultural geographer using methods from urban studies and the history of architecture and planning to examine how processes of urbanization, the politics of planning and design, and the physical structure of cities produce ecological and infrastructural change, and impact human health.

In 2020 He has joined the School of Architecture, University of Portsmouth – UK, as Visiting Professor.

Simone Sfriso is co-founder and co-Principal of TAMassociati, a team of architects, engineers and researchers, whose building solutions worldwide improve lives, strengthen communities and provide creative responses to climate change: combining high quality with affordability. 

The firm’s design ethos can be summed up as Innovative design for Impact. Internationally, TAMassociati works on sustainable and socially equitable architecture.

The office has won widespread recognition and numerous prizes. In 2013 it received the Aga Khan Award for Architecture, the international Ius- Capocchin prize and the Curry Stone Design Prize. In 2014 the practice won the Zumtobel Group Award for innovation and sustainability. TAM was named Italian Architect of the year for 2014 “for its ability to enhance the ethical dimension of the profession.” TAM curated the Italian Pavilion at the 15th International Architecture Exhibition – La Biennale di Venezia 2016. In 2017 the firm won the Lafarge-Holcim Awards Acknowledgement.

TAMassociati is currently working in Sudan, Tanzania, Kenya, Rwanda, Togo, Lebanon, Palestine and Italy.

Returning to Pakistan in 1974 and at the young age of 25 he became the CEO of Pakistan Environmental Planning and Architectural Consultants (PEPAC) in charge of setting up the office and working on major building and planning projects in Sind such as the 8000 acre Pakistan Steel Township. In late 1977 he joined the architectural practice of ‘Ahed Associates’, managed by his father and became its CEO in 1978 a position he still retains. His portfolio includes major institutional and tall office buildings and corporate interior design works. His firm won the national design competition for the City Hall project for Islamabad, Pakistan. Ahed Associates has also worked with international partners such as SOM, AECOM, YRM (now RMJM), Yamashita Sekkei of Japan and others.

In 2010 his firm won the US based SCUP (Society of College and University Planning) 2010 Merit Award for “Excellence in Design” of new Campuses, the first ever to be won by a Pakistani promoter and Pakistani design firm. His work has been published in the “Atlas of

World Architecture”, the only entry selected from Pakistan. He has lectured on subjects of professional interest to academia and public including a lead role in promoting sustainable development.

He is involved in education, extensive social work and has served the profession of architecture in numerous capacities through the Institute of Architects, Pakistan and served as Honorary Secretary to Architects Regional Council Asia (ARCASIA) and represented Pakistan at numerous Asian Forums. He has served for 14 years on the Governing Body of Marie Adelaide Leprosy Center, thrice served as President of a Rotary Club, served as President of the Institute of Architects Pakistan between 2007-2009 and presently serves as a Member Governing Body

of the 750 bed Liaquat National Hospital Karachi and is the Chairman and Trustee of; Foundation for the Museum of Modern Art (FOMMA) Pakistan.

Her work draws from the fields of urban history, geography, and the environmental humanities and is rooted in a concern for the dynamics of place and the built environment shaped by her substantive experience as a practicing architect and urban designer in the United States and Pakistan. 

Committed to developing and disseminating new research and design perspectives on urban ecologies, Rehman is active in shaping this emerging discipline through academic events and publications. As a recent recipient of the prestigious Urban Studies Foundation Seminar Series Award, she is currently co-organizing a seminar series entitled “Urban Climates: Power, Development and Environment in South Asia,” which explores the concept of “climate” in its environmental, political, aesthetic, and historical registers as a lens to examine contemporary South Asian cities.

Her research has been published in journals including Studies in the Histories of Gardens and Designed Landscapes, MONU, Writing Cities, and in the forthcoming edited book The Botanical City (2019). Additionally, Rehman is currently preparing an article for submission to the Landscape Research journal based on her doctoral work focusing on the aesthetics and politics of “malarial landscapes,” and another on the urban political ecologies of stagnant water for the International Journal for Urban and Regional Research.

She earned her PhD in Cultural Geography from the Department of Geography at the University of Cambridge. Her PhD dissertation “Epidemiological Landscapes: The Spaces and Politics of Mosquito Control in Lahore” offers a historic and ethnographic investigation into the political ecologies of mosquito-borne diseases in Lahore, and how the discourses, technologies, and spatial practices to control them shape urban space, governance, constructions of landscape, and subjectivity. Rehman also holds a Masters of Science in Architecture and Urbanism from the Massachusetts Institute of Technology and a Bachelor of Architecture from Cornell University.

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Imran Qureshi
Imran Qureshi graduated from the National College of Art in Lahore, with distinction, and started teaching shortly after. His work is firmly rooted in the tradition of miniature painting – the subject he still teaches at the NCA – whose acme in the region was reached during the Mughal Empire.

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Tanveer Hassan
Tanvir is the Deputy Chairman and lead Director of the London office at Donald Insall Associates. She is an accredited conservation architect with over 20 years’ experience of working with listed buildings.

Imran Qureshi has been exhibiting locally and internationally for more than two decades and has expanded the language of miniature painting; in traditional size and crafted work and is virtuoso of original variations in the form of site-specific installations, three-dimensional works, videos and paintings on paper and canvas. His work is manifest of a practice that combines local background with a global outlook, artistically, socially and politically. 

In 2011 he was Awarded with Sharjah Biennale10’s Art prize, in 2013, Deutsche bank Artist of the year Award and in 2017 with Medal of Arts Award by State Department Washington. He was also awarded Shaji Muhammad Sharif Award for miniature Painting in 1993 at the National College of Arts Lahore as well as Associateship of NCA in the year 2009. 

In the 25 years of his Career as an independent Visual Artist, his work has been showcased in more than 130 Exhibitions globally. Some of them includes The Metropolitan Museum of Art, New York, Barbican Centre, London, Pakistan National Council of the Arts, National Art Gallery, Islamabad, Museo Civico, San Gimignano, Salsali Private Museum, Dubai , Museo d’Arte Contemporanea Roma, Rome, Berlin, Zahoor Al Akhlaq Gallery, National College of Arts, Lahore, Modern Art Oxford, Oxford , Aga Khan Museum, Toronto and many others. His Work has also been exhibited in Major Biennales all around the world including Venice Biennale 2013, Sydney Biennale 2012, Sharjah Biennale 2011, Thessaloniki Biennale of Contemporary Art, Thessaloniki 2011, and “Lahore Biennale 01”, Lahore 2018. His work figures in public collections in major institutions such as Deutsche Bank Collection, Fukoka Asian Art Museum, MUHKA Museum of Modern Art, Victoria and Albert Museum London amongst many others.

The only permanent public artwork of Imran Qureshi in Pakistan is on display in the newly built Islamabad International Airport in the form of a 200 feet long Mural in 100 parts.

Tanvir is the Deputy Chairman and lead Director of the London office at Donald Insall Associates. She is an accredited conservation architect with over 20 years’ experience of working with listed buildings. She has worked on many restoration and regeneration projects for large developers and the great London estates, including Crown Estate, Grosvenor Estate, and Cadogan Estate. Her projects focus on managing change and unlocking the potential of historic fabric and sensitive heritage sites, and this work has been the subject of recent award-winning schemes along Regent Street. Tanvir has worked extensively in Pakistan and Egypt and has acted as a technical reviewer for the Aga Khan Conservation Award.

Tanvir’s interests lie in promoting the continued use of old buildings and in raising awareness of and interest in built heritage. As a trustee of the Geffrye she championed projects which included the participation of the local community in the heritage awareness programmes run by the museum. She set up a conservation society in Lahore, Pakistan, and remains the most vocal voice in issues related to preserving the threatened heritage of the country. More recently, she has been on a number of panel discussions surrounding heritage and development, notably at UNESCO in Venice during the Venice Biennale, Festival of the Future City Bath, the Lahore Literary Festival in New York, and the London Festival of Architecture in London.

Design Jury


Seema Jaffer
CEO, Bond Advertising, Digital & PR
Executive Director & Senior Key Expert Human Rights & Communications Huqooq e Pakistan. Seema has a background in Socio-economic Development with an expertise in Communications.


Josephine Akvama
Hoffmeyer is the Founder and Creative Director of File Under Pop – a Copenhagen based company specialized in clothing floors, walls, and ceilings in a curated universe of color and tactile textures using handcrafted clay and lava stone tiles, exclusive
paint, textiles, and bespoke surface design.


Hira Mohibullah
Named as one of Ad Age’s 40 under 40, #21 Most Awarded Creative Director by The Drum World Creative Rankings 2020 and Campaign Asia’s Women to Watch 2021, Hira Mohibullah currently works at VMLY&R Kansas City as Executive Creative Director.

Seema has served as the Executive Director & Key Expert on Human Rights & Communications for Huqooq e Pakistan a joint initiative between the European Union & the Ministry of Human Rights.

As CEO Bond Advertising, Seema has worked with a number of organisations including Engro, Bank AL Habib, Aman Foundation, Sanofi, Shell, Unilever, BP, State Bank, International Foundation for Election Systems among others.

She has served as a jury member for the global Cannes Lions ’22 Festival of Advertising Awards. She was the member of the organising committee for Adasia 2019 held in Lahore & has served as a board member of the Pakistan Advertising Association. Seema is also a Trustee for the Karachi Biennale Trust & a Member of the Executive Committee of the Indus Valley School of Art & Architecture. 

Seema has served on various juries including Effies Pakistan, the IVSAA Communication Design Jury, SZABIST Media Studies Jury, Habib University Communication Design Jury. She Loves Tech, the NEST Jury for Women’s Startup Weekend among others.

Seema is strongly committed to Women Empowerment and Human Rights & has been involved in a number of initiatives for the National Commission for Human Rights, National Commission on the Status of Women & the National Commission for Child Rights among others. Seema has worked extensively with Media on building awareness on Human Rights issues.

Akvama Hoffmeyer, has been following creative urges for decades. Prior to launching her
first tile company in 2001, she lived a life filled with music – founding her own band, studying
music in New York City, and working as a choir singer for renowned artists in Denmark and
In 2000, she moved to Italy and was soon drawn to the ancient volcano Mount Etna in Sicily
– the source of lava stone, which is now turned into distinctive File Under Pop tiles. In 2015,
Akvama Hoffmeyer decided to throw herself into a new creative adventure. The aim was
to merge solid tiles with delicate paper in the form of handpainted wallpaper as well as a
curated color universe of exclusive paint. The company’s name, File Under Pop, gives a nod
to her background in and continuous love of music.
In recent years, Akvama Hoffmeyer added creative layers to her work with the opening of
File Under Pop Color Lab – a whole new take on a paint and tiles shop, focused on
consulting and guidance within creative surface design. In addition to this, she co-founded
H+O, an experimental creative design company created in collaboration with her close
friend, Italian architect and designer, Elisa Ossino.

As a creative, she prides herself upon creating campaigns that have impacted social change and moved culture with minimal or no media spending, winning her more than 215 International Advertising Awards including Cannes Lions, Clios, D&AD and more. Her most notable campaigns are UNWomen’s #BridalUniform (#56 on WARC100) and #BeatMe (Gunn Top 100 Campaigns of 2017). 

With a career spanning 12 years, Hira has also worked at leading agencies like, Ogilvy and Leo Burnett and while she brings a unique 10-year beverage experience on Coca-Cola and PepsiCo, her expertise also extends to creating effective work for notable brands like Unilever, Frito-Lay, Nando’s and Friesland Campina.

Hira is a Cannes Lions See It Be It Alumni, Campaign Asia’s Women Leading Change Honoree, Creative LIAisons Mentor, TEDx speaker and has served on some of the most prestigious juries in the world such as Cannes Lions, D&AD, Clio, Ad Age, Gerety, NYF, Young Guns and ADSTARS. 

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Jean-François D’Or
is graduated in industrial design at ENSAV La Cambre Brussels in 1998 since which time he has built up solid and varied experience.

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Mariam Ali Baig
is a journalist and communications specialist based in Karachi. She has been the editor of Aurora, Pakistan’s foremost advertising and marketing magazine since its inception in 1998, which is published by DawnMedia.

Following a project in New York lasting several months, he was taken on by Light brand where he worked closely with established and demanding designers such as Maarten Van Severen and Hans De Pelsmacker. In 2003, he set up his own industrial design studio.

His approach takes account of company imperatives as well as user needs and is tempered by the desire to reach a market; his products set out to enrich our environment. Exploring numerous materials, Jean-François D’Or brings out their beauty without ostentation. His simple, humble, unpretentious, logical objects appeal as much on for their evident, clearly perceptible design as well as their discrete poetry.

His works and edited collections includes collaborations with international brands such as Ligne Roset, Domani, Toss B, Kenzo, Maison Vervloet, Cinna, Droog design, Cruso, Vika, Schreder, Fiskars, La Rochère, Deknudt mirrors, Osram, Centre Pompidou, Serax, Interni Edition, Minale Design Strategy, The Conran Shop among others. Jean-François D’Or objects and productions have been exhibited at Milan, New York, Sao Paulo, Stockholm, Tokyo, Seoul, Paris, Brussels, Hong Kong, London.

Voted Belgian designer of the year in 2013, Jean-François D’Or continues on a steady path of flawless rigour.

She has spearheaded several international award-winning advertising campaigns and was on the panel of jurists for the 2011 International Newsmedia Marketing Awards (INMA) Awards as well as the on panel of jurists for the PAS (now Effie) Awards in Pakistan in 2011, 2012, 2013, 2014, 2015 and 2016. With an expertise in art and heritage, she has edited numerous books on the cultural and historical heritage of Sindh and recently co-authored with Adeela Suleman, the internationally acclaimed volume Art, State and Violence in the Killing Fields of Karachi. Mariam began her career in 1975 when she joined MNJ Communications as a copywriter trainee. She holds a BA in History from the University of Aix-en-Provence, France.

Art Jury

11-Shireen Gandhy copy-modified

Shireen Gandhy
is the director of Chemould
Prescott Road, a gallery based in Bombay,
India. She was born into a family of prominent
art gallerist parents, Kekoo and Khorshed
Gandhy who started Gallery Chemould in


Iftikhar Dadi
Iftikhar Dadi teaches and researches modern and contemporary art from a global and transnational perspective, with emphasis on questions of methodology and intellectual history.


AlNoor Mitha
Alnoor Mitha was born in Uganda, East Africa. In 1972, amongst 80,000 Ugandan Asians he fled from the expulsion and arrived in England at the tender age of 9. He studied at Wolverhampton University (Fine Art Painting) under the renowned sculptor Anish Kapoor and was awarded a scholarship to study in Angers, France.

Having been brought up in the
company of art and artists, her life has been
surrounded with conversations, paintings and
dialogues around art. Shireen joined her
parents in 1988 adding a new dynamism to its
programme by spearheading a particular
focus on young emerging artists with an
experimental and interdisciplinary approach
to practice and media. The artists
represented within the stable of the gallery
represent the very contemporary nature of
the nation as it stands today. Shireen has
launched several artists who are now
prominent around the world – nurturing and
creating a platform for them.

His writings have focused on modernism and contemporary art of South and West Asia and their diasporas. Another research interest examines the film, media, and popular cultures of South Asia, seeking to understand how emergent publics forge new avenues for civic participation.

Publications include Lahore Cinema: Between Realism and Fable (University of Washington Press, forthcoming), and Modernism and the Art of Muslim South Asia (2010). Other publications include the edited volumes: The Lahore Biennale Reader 01 (forthcoming); Anwar Jalal Shemza (2015); the co-edited catalog Lines of Control (2012); and the co-edited reader Unpacking Europe (2001). His essays have appeared in numerous journals, edited volumes, and online platforms.

Dadi currently serves on the editorial and advisory boards of ARTMargins, Archives of Asian Art, and Bio-Scope: South Asian Screen Studies, and was member of the editorial board of Art Journal (2007-11). He is advisor to the Hong Kong based research organization Asia Art Archive. He is board member of Cornell’s Institute for Comparative Modernities, has served as Chair of Cornell’s Department of Art (2010-14), and Director of Cornell’s South Asia Program (2015-16 and 2018-2023). Co-curated exhibitions include Lines of Control on partitions and borders (Herbert F. Johnson Museum of Art at Cornell, 2012 and Nasher Museum at Duke University, 2013); Tarjama/Translation on the contemporary art of the Middle East and Central Asia (Queens Museum of Art, 2009 and Herbert F. Johnson Museum, 2010); and Unpacking Europe on the relation between Europe and the postcolonial world (Museum Boijmans Van Beuningen Rotterdam, 2001). Iftikhar Dadi received his PhD in history of art at Cornell University.

As an artist, Iftikhar Dadi works collaboratively with Elizabeth Dadi. Their work investigates questions of memory and borders in contemporary globalization, and the productive capacities of urban informalities across the Global South. Their practice draws on archaeology, cinema, and art historical references, and critically engages with site-specificity. Their work has been exhibited internationally.

He was awarded prestigious, postgraduate qualification at the Maharaja Sayajirao University, India. 

During 2001 – 2011, he founded Shisha the international agency for contemporary South Asian visual arts, fully funded by Arts Council England as a National Portfolio organisation. In 2008, he founded the award-winning Asia Triennial Manchester, international artists responding to theme of Asia. In 2002, as part of the Commonwealth Games Cultural programme, he curated ArtSouthAsia collaborating with Salima Hashmi as curator for Pakistan, this was the first programme of its kind in the UK, that commissioned international artists, residencies, and exhibitions from, Bangladesh, India, Pakistan and Sri Lanka in England. In 2012, he was appointed as the Senior Research Fellow at Manchester Metropolitan University. 

Alnoor is specialist in South Asian contemporary art with over 3 decades experience in research, teaching and leadership; his research intersects critical exchange between Manchester, Asia and its international global diaspora. His research investigates into the role of the 21st century curator to evidence unheard or marginalised Asian voices and experiences through visual arts and cultural programming. He has curated award winning regional, national and international exhibitions, events, and conferences that have had a huge impact on equality diversity and inclusion agenda, that relates to decolonising the curricula whilst discovering new knowledge and understanding for the wider communities. This has led to a strong archive on Asian cultures, with around 20 publications of existing artistic networks both nationally and internationally. Alnoor has been featured in the Guardian and the BBC. Currently, he is an adjunct Professor at Beaconhouse University, Pakistan and a visiting Professor at Teesside University, UK. He has served as trustee for the Manchester Crafts & Design Centre, as a steering committee member for the Centre for; Race & Racism Studies at MMU and has been appointed to the prestigious, Peer Review College – UKRI AHRC.

Special Awards of ADA 2022 - 2023

Architecture Laureates Third Cycle 2022 - 2023

Design Honorariums Third Cycle 2022 - 2023

Art Laureates Third Cycle 2022 - 2023