In 2019, ADA extended its portfolio towards the inclusive recognition of great works in creative disciplines and the creative minds that impact our lives in the cognitive sphere, socially, culturally and multitude of ways. ADA AWARDS aim to place Pakistan in the global arena with works aligned towards international recognition and in parallel recognize celebrities of the creative fields that impact lives, inspire generations and leave a legacy of exceptional works.
The ADA Awards is an ADA initiative. ADA – Architecture Design Art is a magazine for architects, designers, artists and related professionals practicing in Pakistan. Pakistan’s only bi-monthly architecture, design and art publication, ADA has been in continuous publication since 2008. This national review of design and practice documents and critiques significant works of architecture, art and design from across the country and features articles on current practice, building technology, art renditions, activism and social issues affecting society and lifestyles.
In its inaugural cycle 2018-19 the ADA Awards generated an opportunity for the region’s creative talent to present innovative and original works to be considered by a jury of leading stalwarts from the world of architecture, interiors, art and design. A panel of national and international experts drawn from each of the disciplines under the umbrella of ADAA reviewed the submissions and selected the winners after exhaustive scrutiny.
The ADA Awards program second cycle 2020-21 is open to works completed by a Pakistani individual or firm in the disciplines of architecture, design and art, placed anywhere globally with works completed before December 31, 2019. Winners will be announced at a gala ceremony on January 2021.
Maria Aslam is a prolific writer, architectural historian, and environmental activist, working in the fields of interior design, architecture, and heritage conservation. As the founder and editor-in-chief of ADA Magazine, she has pioneered the ADA Awards, the first of its kind, in the disciplines of Architecture, Design, and Art.
Alongside her architectural and interior design practice, ArchWorks, she is the chairperson of Pakistan’s Institute of Interior Designers, and has published a book ‘Interiors of Pakistan Volume I’ in 2016.With a Bachelor’s of Architecture from Indus Valley School of Art and Architecture and a Master’s in Architecture from McGill University, in her career of over two decades, she has represented Pakistan on a multitude of platforms as a juror, critic, convener, and speaker.
Dr. Gulzar Haider
Mehreen Rizvi Khursheed
mentored successful marketing and advertising practitioners; additionally, he was also the Chairman of the Organizing Committee of the AdAsia 2019, promoting more impactful and thoughtful advertising in the country.
Described as of one of Pakistan’s marketing thought leaders, Sarmad was awarded the coveted Marketing Excellence Award 1999 and was ranked amongst Pakistan’s Top 100 Business Leaders. Sarmad received the Asian Brand Leadership Award from the Asian Brand Congress in 2007 and the 50 Most Talented CMOs Award at the World Marketing Summit in 2013.
He was the Chairman AdAsia 2019 Organizing Committee; is the President of the International Advertising Association’s Pakistan Chapter; and serves on the council of the World Branding Forum. He has also been on the Jury of the Global AME Awards as well as the M&M Global Media Marketing & Advertising Awards, Festival of Media Awards, and INMA awards.
His Classifieds campaign that included the use of QR Codes won WAN-IFRA’s Asian Media Award for Best in Newspaper Marketing in 2016 and PAS Awards 2017, while his augmented reality campaign – Jang Real – won WAN-IFRA’s Best Innovation New Product in 2017.